The packaging printing market is divided into segments, each with a specific application. These include: labels, flexible packaging, corrugated and folding cartons. Each has its own specialised printing needs, such as sequential barcodes and numbering, variable text, titles, or graphics. All of which add value to a product and help it stand out – in the market and on shelf.
The global packaging printing industry has increased exponentially due to a rise in manufacturing activities. The market is driven by a growth in the demand from the food and beverages, and pharmaceuticals sectors. The growing pharmaceutical industry and the popularity of using convenient packaging, are the dominant factors in today’s packaging printing market.
Print quality is crucial to the value of packaging products, and a high-end press is a fundamental guarantee of stable production and cost-efficient performance.