When & how started your relationship with Komori?  

By the end of 2020 I received a call from Komori. There was a need for digital acceleration because of Corona. New digital communication was needed to keep in contact with leads & clients since big exhibitions like DRUPA got cancelled. After the first phone call we decided to set up a meeting. Once we got to know each other and I understood the challenges Komori had, Revitalize turned out to be the partner to start a strategic rebranding project. It is crazy to realize we started and for the first 1,5 year we only had digital meetings. Luckily this is now changed!

Can you also tell a bit more about the work you are doing?  

The rebranding project kicked off and I started with a thorough investigation, meaning reading industry articles, competitor analyses and qualitative interviews with both internal employees and clients from Komori. All insights and answers were input for a strategic sessions. To tell the story and emotion behind the new strategic positioning, a concept video was made. This already included the new claim Count On Us! After we got consensus on the new rebranding, everybody was looking forward to the communication concept. This was the start of the Count On Us brand videos. In addition to underline the reliability of Komori we decided to add testimonial videos from clients. At this point Komori launched 4 different campaigns and the most recent came out early 2023.

What do you like about working together with Komori?  

The impression I got of Komori during the research phase also really matches the reality. Everyone working at Komori is very professional, friendly and loyal. Loyal to the company but also to the partners they work with. Working together feels like a durable partnership.

Do you have special memories or anecdotes to tell about working with Komori?  

After in depth research for the rebranding it is really nice to go to the field and how the printing industry really works. It is super fascinating and interesting to see. For the production of the videos we went multiple times abroad. I remember during one videoshoot we needed a Japanese gift. Only it was not there yet, so early morning the day of the actual video shoot, we went out into the city (12 million citizens) to find a bonsai tree. I remember we were on a hunt via Google Maps to find a local garden shop. Long story short, just under 2 hours later a bonsai tree was found and given a nice role in the video.

Do you have any future outlooks or anniversary wishes for Komori? 

My wish for Komori is that the next 100 years may be as fruitful and prosperous as the last 100. I think what Komori has to offer in the market, a value for money proposition, that Komori solutions will only become more relevant in the next 100 years. I wish Komori market leadership and world domination. And off course am I happy to help achieve these goals.

Watch all brand & testimonial videos on Vimeo or Youtube.