The first-ever digital Komori press in Germany, an Impremia IS29, a 29-inch sheetfed UV inkjet digital printing system, has been installed at Wirtz Druck in Datteln, North Rhine-Westphalia in September 2018. Wirtz Druck is a three-time 2017 Druck & Medien Awards winner, including the prestigious ‘Direct Mailing Printer of the year ’.
Wirtz Druck is situated in Datteln, a town in the northern part of the Rhine-Ruhr metropolitan region in the German state of North Rhine-Westphalia. This family business, founded in 1889 by Vinzenz Wirtz, is now run and managed in the fourth generation by brothers and Vinzenz Schmidt, who in the 1990s transformed the traditional printing shop into a very innovative and successful direct mailing printer. The registered trademark MailingLiebe® is one of the most successful brands in the German direct marketing business.
Innovation and creativity
Direct mailing is a direct marketing tool in which cautiously targeted brochures with tailored offers for goods and services are offered through the mail. Co-owner of Wirtz Druck Jürgen Schmidt: “We are a true direct mailing printer and always looking for ways to improve both quality and process to get ahead. One of the reasons we chose this Impremia IS29 is that it gives us the ability to print on both sides simultaneously, something we had not seen anywhere before. Another major factor in our decision is the wide colour spectrum the press offers. The amount of colours and their vitality is something our customers will most definitely like. In the end, it's all about innovation and creativity.”
Benefits of the Impremia IS29
Komori distributor Hubertus Wesseler has played an important role in this selection and purchasing process. Managing Partner Dirk Teuber: “We are very happy to see that Wirtz Druck has chosen for the Impremia IS29 digital press. It offers them the change to fill the gap between offset and digital printing with personalized jobs and short-run variable needs. We were able to show Wirtz Druck the ability of the machine, by attending demonstrations at the Komori Graphic Center Europe tailored to their needs, for example. This helped Komori understand this company’s needs and gave Wirtz the confidence to choose a IS29.”
Robert Holscher, Sales Director Digital & Finishing Equipment at Komori Europe concludes: “The Impremia IS29 press is the new standard in digital printing, offering more and more possibilities to printers. More and brighter colours on ordinary paper, a wider sheet thickness range and instant curing. These benefits are given by our press, to make sure that our customers fulfill the printing needs of their customers. Exactly what Wirtz Druck have been doing ever since the installation.”