Bernd Zipper: Where Strategy Meets Innovation
As one of the most influential voices in the print and media industry, Bernd Zipper, CEO of ZIPCON Consulting and President of the Initiative Online Print e.V., brings both strategic insight and practical vision to the Crossover Event 2025. His work bridges business models, digital transformation, and future-ready thinking — helping companies navigate the complex intersection of print, media, and technology.
“What I love about the Crossover Event is that it doesn’t just show technology — it connects people, ideas, and innovation. That’s where real change begins,” says Zipper.
His focus: In a world drowning in digital noise, trust has become the most valuable currency — and print is its most authentic form. When screens blur attention and algorithms manipulate reach, print cuts through the chaos with credibility, emotion, and tangible impact.
His presentation is a call to action for the print industry: to reinvent itself as the strategic bridge between analog and digital. By combining cross-media power with AI-driven automation, print providers can transform from mere producers into architects of brand experience. QR codes, social commerce, and personalised on-demand products turn every printed piece into an interactive gateway. Smart automation, predictive analytics, and real-time integration make print faster, cleaner, and more profitable than ever.
Print now stands at the heart of a connected, sustainable media ecosystem — human, tactile, and trustworthy. Those who embrace innovation and lead with passion will not just survive the digital era — they will define the next one.
He’ll also share: “Print transforms noise into meaning — and clicks into connection,” and “Don’t fight digital. Redefine it — with the truth of print!”
Be part of the Crossover Event, where experts like Bernd Zipper show how creativity and technology come together to drive the future of print. Explore the full programme and secure your spot — every session is designed to inspire action, collaboration, and new opportunities for your business.
Find out more about the programme and register for the event.
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